In May 24th, CEO Scheckner and Matt advertising week President and COO Lance Pillersdorf visit China Advertising Association, and association leaders on bilateral links and open friendly cooperation reached consensus.
Executive vice president of Chinese Advertising Association Yang Hongfeng introduced the basic functions, Chinese Advertising Association service concept and measures to the visiting guests, share China Advertising Association made over the years in the international advertising cooperation achievements.
Matt Scheckner praised China Advertising Association in promoting the internationalization level of China advertisements to promote the efforts and achievements, also said Chinese as the world's second largest advertising market occupies an increasingly important position in the field of global advertising, the future will play a more important role, so the ad Zhou Feichang hope actively and strengthen dialogue bilateral cooperation and China advertising association.
Yang Hongfeng of Matt Scheckner to China advertising market attention, evaluation China Advertising Association said, that China Advertising Association has a broad development space and open platform in the international advertising market on both sides to strengthen exchanges and cooperation, and the depth of cooperation and common development of the industry to help the global outlook optimistic about.
Chinese Advertising Association Deputy Secretary General Liu Zhongxue attended the meeting.
(Advertising Week) in advertising week was founded in 2004 in New York, is the world's largest collection, advertising, creative, entertainment, technology, marketing and media leaders annual event. Activities in the forum, seminars, workshops, global industry leaders and elites around the many hot topics in international advertising and marketing communications field shows multiple views, provide interactive communication, learn from the high-end platform for global advertising. In addition to New York's ultimate (Advertising Week New York), still advertising week London, Tokyo and South Africa held in Mexico, Advertising Week and Advertising Europe are Week Asia and Advertising Week LATAM.