In June 18th, the International Advertising Association (IAA) global Council meeting was held in Cannes, and the China Advertising Association attended the meeting. The meeting was chaired by IAA chairman and global president Felix Tataru, and nearly 40 members of the IAA Council or representatives from the United States, Britain, Italy, France, Denmark, Poland, Hungary, the United Arab Emirates, Sri Lanka, Australia and other countries and regions. At the conference, the regional directors of IAA Asia Pacific, Europe, America, Canada, the Middle East and Africa, respectively, share and communicate with each other over the past year, including the development of members, activities, and industry hot spots. IAA Russia IAA Romania branch, IAA branch, Garner branch were presented on behalf of the IAA activity in the second half of 2017 to the first half of 2018 will be held in the local market, respectively is “ 2017 advertising issues peak Roundtable (September 28 to 29, Russia and St Petersburg), ” “ IAA World Congress (October 24 to 25, Romania and Bucharest) ” “ What’ s Coming Next? &rdquo Africa rising (March 2018, Garner, Accra). In addition, the IAA India branch representative to the Council on the report of the next IAA World Advertising Conference (IAA World Congress) of the preparatory work in progress, this global IAA officially confirmed that the forty-fourth IAA World Advertising Conference in November 2018 12 to 14 in India held in Mumbai. During the meeting, IAA marketing vice chairman and vice chairman of the joint presentation of the IAA global brand development plan, sparked heated discussion. China Advertising Association recommended in the marketing and promotion level to remove the &ldquo branch (Chapter); ” “ IAA+ words, countries (or regions) name ” uniform mark branch to further strengthen the brand image, enhance the brand level branch, branch to carry out the work of boosting, delegates get recognition and praise.
In addition to attend the Council meeting, Chinese Advertising Association also on the world Internet Advertising Conference, &ldquo Belt and Road Initiative; ” International Union of advertising and other content, in-depth exchanges with the chairman of the Tataru. President Tataru said that China is an important component of the IAA family, and IAA expects to continue to join hands with the China Advertising Association to further actively interact with and deepen cooperation and make joint efforts for the development of the global advertising industry.
The International Advertising Association (International Advertising Association, abbreviated as IAA) was founded in 1938, headquartered in New York, is a strategic partner in the global industry organization relates to brand building and marketing communications field, with more than 4000 members in 76 countries and regions worldwide, including advertisers, advertising companies, public relations, media and academic institutions and individual practitioners. The China branch of the International Advertising Association was founded in Beijing in May 1987, and the Secretariat is located in the China advertising association. China Advertising Association is the only representative of the International Advertising Association in China