In June 14th, all members of China Advertising Association organized the study of general secretary Xi Jinping Belt and Road Initiative “ ” speech promoting “ two to learn a ” learning education normalization institutionalized learning theory on the meeting, President Zhang Guohua put forward the CAA will build &ldquo Belt and Road Initiative; ” International advertising alliance and “ The Belt and Road ” China (International) advertising data alliance and advertising industry together to promote the &ldquo Belt and Road Initiative ” construction.
The meeting was presided over by Yang Hongfeng, Secretary of the Party branch of the association, and the Party committee of the central state organs and the Party committee of the State Administration for Industry and Commerce led the party to guide the meeting.
President Zhang Guohua with President Xi Jinping at &ldquo Belt and Road Initiative; ” international cooperation forum opening ceremony speech -- "to promote the The Belt and Road “ ” “ construction", The Belt and Road ” the great strategy made a keynote speech, all Party members also fully understand the area of a “ Lu ” initiative background, significance and progress, to realize &ldquo Belt and Road Initiative; ” initiative from “ peaceful cooperation, openness and tolerance, mutual learning, mutual benefit and win-win ” the spirit of the ancient Silk Road, from the good wishes to promote world economic growth, the firm belief stems from cooperation on globalization and the region, but also from the Chinese firm reform and opening up. The party members' Association talked about the learning experience of practical work, everyone agreed that Chinese Advertising Association should give full play to their functions, leading the entire industry to participate actively in the The Belt and Road “ ” construction.
At the meeting, President Zhang Guohua proposed Chinese Advertising Association to participate in the &ldquo Belt and Road Initiative; ” conception of construction, construction of &ldquo Belt and Road Initiative; ” international advertising alliance and &ldquo Belt and Road Initiative; ” Chinese (International) advertising alliance data.
“ The Belt and Road ” international advertising alliance is composed of Chinese Advertising Association national advertising industry organization established international advertising alliance, the alliance will continue to jointly build and share principle, for all countries in the “ The Belt and Road ” in the construction of advertising demand, communication and cooperation, to carry out the advertising industry. Has important significance for promoting the development of the advertising industry and the countries along the China. The alliance will work to promote the Chinese enterprises in the countries along the advertising, establish Chinese product brand image, as Chinese products into the market along the countries to pave the way, but also actively promote their excellent publicity along the national brand, promote the mutual exchange of needed products between countries and between the China, economic and trade cooperation, and actively promote truly play the role of advertising economic development.
“ The Belt and Road ” China (International) advertising data alliance, is in the application of big data technology industry alliance Chinese Advertising Association and Zhejiang Province Based on the unit of Hangzhou Thailand is still a means of science and technology limited company to build “ Chinese (International) advertising data center ” based on the advertisement data Alliance International Advertising Association, Zhongguancun big data industry alliance, alliance, Zhejiang province big data application technology industry iFLYTEK company jointly build.
The alliance is committed to creating technical communication and resource integration platform in the field of Internet advertising, training professionals in the industry, and assisting the relevant government departments to develop advertising data application standards. The use of Chinese leading Internet technology and the advantage of data, upgrade the advertising industry and the construction of the digital transformation, digital service enterprises, and promote the Chinese and “ The Belt and Road ” relevant national advertising digital integration development.